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MCS,PHD
Argosy University/ Phoniex University/
Nov-2005 - Oct-2011
Professor
Phoniex University
Oct-2001 - Nov-2016
The Ritz-Carlton Hotel used a customer opinion questionnaire to obtain performance data about its dining and entertainment services (The Ritz-Carlton Hotel. Naples. Florida. February 2006). Customers were asked to rate six factors: Welcome, Service. Food. Menu Appeal. Atmosphere. and Overall Experience. Data were recorded for each factor, with I for Fair. 2 for Average. 3 for Good, and 4 for Excellent.
a. The customer responses provided data for six variables. Are the variables categorical or quantitative? b. What measurement scale is used?
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