Levels Tought:
University
Teaching Since: | Apr 2017 |
Last Sign in: | 347 Weeks Ago, 3 Days Ago |
Questions Answered: | 9562 |
Tutorials Posted: | 9559 |
bachelor in business administration
Polytechnic State University Sanluis
Jan-2006 - Nov-2010
CPA
Polytechnic State University
Jan-2012 - Nov-2016
Professor
Harvard Square Academy (HS2)
Mar-2012 - Present
Marketers are making a new pitch to men—at the risk of political incorrectness. Marketers for fi rms such as Unilever and Wendy’s were frustrated at their inability to reach young male consumers with their messages. After searching for clues about what this crowd likes, these firms created marketing campaigns designed to grab their attention— perhaps at the expense of other consumers. Some advertising is designed to appeal to “bad boy” attitudes, lowbrow humor, and sex.
1. What are some of the pitfalls of this kind of segmentation?
2. Do you think these ads will be successful in the long run? Why or why not?
3. Should marketers be concerned about offending one market segment when trying to reach another? Why or why not
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