Maurice Tutor

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    Argosy University/ Phoniex University/
    Nov-2005 - Oct-2011

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    Phoniex University
    Oct-2001 - Nov-2016

Category > Management Posted 13 Jan 2018 My Price 4.00

effect of price promotions

Price promotions and consumer expectations. A researcher studying the effect of price promotions on consumer expectations makes up two different histories of the store price of a hypothetical brand of laundry detergent for the past year. Students in a marketing course view one or the other price history on a computer. Some students see a steady price, while others see regular promotions that temporarily cut the price. Then the students are asked what price they would expect to pay for the detergent. Is this study an experiment? Why? What are the explanatory and response variables?

 

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Maurice Tutor
(5)
Status NEW Posted 13 Jan 2018 09:01 PM My Price 4.00

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