As a salesperson for Procter & Gamble’s soap division, you have been asked by your sales manager to determine the features, advantages, and benefits of Tide detergent and to discuss using Tide’s benefits in a sales presentation at the next sales meeting. You have determined the following four features of Tide; listed underneath each feature are your ideas of factors that might interest retail grocery buyers. For each feature, determine the benefit that you would emphasize:

a. Number one selling detergent:

(1) Best traffic-pulling detergent.

(2) Great brand loyalty.

(3) High percentage of market share.

b. Four sizes:

(1) Increases your total detergent sales.

(2) Boxes are standard sizes.

(3) Case cost is the same.

c. Heaviest manufacturer-advertised detergent:

(1) Continues to attract new customers to your store.

(2) More customers remember this brand’s advertising.

(3) Produces high repeat business.

d. Distinctive, colorful package:

(1) Speeds shopping—easy for shoppers to locate on shelves.

(2) High visual impact stimulates impulse purchases when on special display.

(3) Familiar package design easy to recognize in store ads.