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Category > Management Posted 22 Jan 2018 My Price 7.00

quintessential global cult brand

IKEA: SWEDISH FOR CORPORATE CULTURE

Ikea is the quintessential global cult brand. The furniture retailer has more than 200 stores in several countries, but is just beginning to grow in the United States (where it had only one store in 2000, 25 stores by 2005, and an expected 50 stores by 2010). But Ikea is also a role model of how to nurture an effective corporate culture. Its chief cheerleader is founder Ingvar Kamprad. Although officially retired, Kamprad remains a vital link to the company’s culture. For instance, Ikea is still run by managers who were trained and groomed by Kamprad himself.

This Business Week case study describes the success of Ikea and provides some insight into its organizational culture. Read through this Business Week article at www.mhhe.com/mcshane4e and prepare for the discussion questions below.

Discussion Questions

1. What are the values that dominate Ikea’s culture?

2. How does Ikea seem to maintain a strong organizational culture?

3. Ikea is accelerating store rollouts around the world. In this context, how can Ikea maintain its cultural values and ensure that they are embedded in the newly opened stores?

Answers

Maurice Tutor
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Status NEW Posted 22 Jan 2018 06:01 PM My Price 7.00

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