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MCS,PHD
Argosy University/ Phoniex University/
Nov-2005 - Oct-2011
Professor
Phoniex University
Oct-2001 - Nov-2016
1. Describe five ways in which companies may use a database.
2. Explain why you think Target’s use of its database information in Marketing Research Insight 5.1 is ethical or not ethical.
3. Briefly explain the three different types of external secondary data discussed in the chapter.
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