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MCS,PHD
Argosy University/ Phoniex University/
Nov-2005 - Oct-2011
Professor
Phoniex University
Oct-2001 - Nov-2016
The Bruhaha Brewery is planning to expand internationally. The company has identified six critical location factors and their relative weights. The relative performance scores for each of the three potential sites are shown in the following table. Which site should be selected?
Scores (maximum 100)
Factor Weight A B C
Proximity of market 0.25 100 90 80
Quality of life 0.30 90 60 60
Supplier base 0.20 80 100 70
Labor costs 0.15 70 90 50
Taxes 0.10 60 80 83
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