Maurice Tutor

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    Argosy University/ Phoniex University/
    Nov-2005 - Oct-2011

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    Phoniex University
    Oct-2001 - Nov-2016

Category > Management Posted 30 Jan 2018 My Price 7.00

Creative Publishing Company

Demand Function. The Creative Publishing Company (CPC) is a coupon book publisher with markets in several southeastern states. CPC coupon books are either sold directly to the public, sold through religious and other charitable organizations, or given away as promotional items. Operating experience during the past year suggests the following demand function for CPC’s coupon books:

where Q is quantity, P is price ($), Pop is population, I is disposable income per household ($), and A is advertising expenditures ($).

A. Determine the demand faced by CPC in a typical market in which P = $10, Pop = 1,000,000 persons, I = $30,000, and A = $10,000.

B. Calculate the level of demand if CPC increases annual advertising expenditures from $10,000 to $15,000. C. Calculate the demand curves faced by CPC in parts A and B.

 

Answers

Maurice Tutor
(5)
Status NEW Posted 30 Jan 2018 10:01 PM My Price 7.00

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