Maurice Tutor

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Teaching Since: May 2017
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  • MCS,PHD
    Argosy University/ Phoniex University/
    Nov-2005 - Oct-2011

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  • Professor
    Phoniex University
    Oct-2001 - Nov-2016

Category > Management Posted 30 Jan 2018 My Price 7.00

marketing research vendors

Marshall is planning to launch a new sandwich shop and is trying to decide what features and what prices would entice consumers. He sends a request for proposal to four marketing research vendors, and three respond, as described in the table on next page.

Which vendor should Marshall use? Explain your rationale for picking this vendor over the others.

Vendor A

Vendor B

Vendor C

  

The vendor that Marshall has used in the past estimates it can get the job done for $200,000 and in two months. The vendor plans to do a telephone based survey analysis and use secondary data from the U.S. Census.

Marshall’s key competitor has used this vendor, which claims that it can get the job done for $150,000 and in one month. This vendor plans to do a telephone-based survey analysis and use secondary data. During a discussion pertaining to its price and time estimates, the vendor indicates it will draw on insights it has learned from a recent report prepared for one of Marshall’s competitors.

This well-known vendor has recently started to focus on the restaurant industry. It quotes price of $180,000 and a time of one month. The vendor plans to conduct a web-based survey analysis and use secondary data.

 

Answers

Maurice Tutor
(5)
Status NEW Posted 30 Jan 2018 11:01 PM My Price 7.00

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