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| Teaching Since: | May 2017 |
| Last Sign in: | 399 Weeks Ago, 1 Day Ago |
| Questions Answered: | 66690 |
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MCS,PHD
Argosy University/ Phoniex University/
Nov-2005 - Oct-2011
Professor
Phoniex University
Oct-2001 - Nov-2016
The Rapid City Chamber of Commerce periodically sponsors public service seminars and programs which are open to the public. Currently, promotional plans are under way for this year’s program. Advertising alternatives include television, radio, and newspaper. Audience estimates, costs, and maximum media usage limitations are shown below: Television Radio Newspaper Audience per advertisement 70,000 15,000 50,000 Cost per advertisement $1,700 $260 $500 Maximum media usage limitation 16 25 10 Suppose that the production budget is limited to $37,000. We are limited to run at most 43 Ads in all three mediums combined. We need to determine how many commercial messages should be run on each medium so as to reach as many people in Rapid City as possible. Optimal Solution: Number of TV Ads = _________________ Spell check Number of Radio Ads = _______________ Spell check Number of Newspaper Ads = _________________ Spell check Total Audience Reached = _______________ Hint: Value should be between 1873800 and 1876200 The Total Cost to buy all of these Ads will be $ _____________________ DO Not Format your answers …. Leave off Dollar Signs and Commas
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