Maurice Tutor

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Category > Management Posted 27 Feb 2018 My Price 7.00

Dawson Electronics

Dawson Electronics is a manufacturer of high-tech control modules for lawn sprinkler systems. Denise, the CEOis trying to decide if the company should develop one of the two potential new products, the Water Saver 1000 or the Greener Grass 5000. With each product, Dawson can capture a bigger market share if it chooses to expand capacity by buying additional machines. Given different demand scenarios, their probabilities of occurrence, and capacity expansion v no change in capacity, the potential sales ersus of each product are summarized in the table below Water Saver 1000 Greener Grass Dollar Sales 5000 Dollar Sales Probability of ($1,000) ($1,000) Occurrence with Capacity Expansion 2,500 Low Demand 25% 1.000 Medium Demand 2,000 3,000 50% 25% High Demand 3,000 5,000 Without Capacity Expansion Low Demand 1,000 25% 700 Medium Demand 1,000 2,000 50% 25% High Demand 2,000 3,000 a. What is the expected payoff for Water Saver 1000 and the Greener Grass 5000, with and without capacity expansion? b. Which product should Denise choose to produce, and with which capacity expansion option?

Work shown in Excel would be highly appreciated.

Dawson Electronics is a manufacturer of high-tech control modules for lawn sprinkler systems. Denise, the CEO, is trying to decide if the company should develop one of the two potential new products, the Water Saver 1000 or the Greener Grass 5000. With each product, Dawson can capture a bigger market share if it chooses to expand capacity by buying additional machines. Given different demand scenarios, their probabilities of occurrence, and capacity expansion v no change in capacity, the potential sales of each product are summarized in the table below. What is the expected payoff for Water Saver 1000 and the Greener Grass 5000, with and without capacity expansion? b. Which product should Denise choose to produce, and with which capacity expansion option?

Answers

Maurice Tutor
(5)
Status NEW Posted 27 Feb 2018 08:02 PM My Price 7.00

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