Write an article on a blog to warn people about quick cash businesses.

To discourage people from signing up at the “Promise Cash Center” site discussed in Exercise 3, write an online article. Imagine that you’ll post your article on a site that warns consumers about questionable business practices. Your objective is to convince people that—even though fast cash sounds good—it’s not in their best interest in the long term.

Consider these questions as you draft your article:

1. What evidence will you use? Research outside sources to support your view.  Include data, expert opinion, and examples where relevant.

2. How will you organize your article—directly or indirectly?

3. What will you write up front to capture and keep the reader’s attention?

4. How will you address potential obstacles or objections from readers?

5. What is a catchy title for your article?

Exercise 3:

Discuss the ethics of an advertisement.

On its website (Figure 18), a company promises to deposit cash into a customer’s bank account within 24 hours. In small groups, discuss tactics this company uses to persuade its audience. How do you see credibility (ethos), emotional appeals (pathos), and logical arguments (logos) used? What is not being said that may ultimately turn out badly for a customer?