Maurice Tutor

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    Argosy University/ Phoniex University/
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    Phoniex University
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Category > Management Posted 13 Mar 2018 My Price 3.00

consumer loyalties

(a) Suppose brands A and B have consumer loyalties of .7 and .8, meaning that a customer who buys A one week will with probability .7 buy it again the next week, or try the other brand with .3. What is the limiting market share for each of these products? (b) Suppose now there is a third brand with loyalty .9, and that a consumer who changes brands picks one of the other two at random. What is the new limiting market share for these three products?

 

 

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Maurice Tutor
(5)
Status NEW Posted 13 Mar 2018 11:03 AM My Price 3.00

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