Maurice Tutor

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    Argosy University/ Phoniex University/
    Nov-2005 - Oct-2011

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    Phoniex University
    Oct-2001 - Nov-2016

Category > Management Posted 14 Mar 2018 My Price 3.00

retail video stores

Many retail video stores offer two alternative plans for renting films: a. A two-part tariff: Pay an annual membership fee (e.g., $40), and then pay a small fee for the daily rental of each film (e.g., $2 per film per day). b. A straight rental fee: Pay no membership fee, but pay a higher daily rental fee (e.g., $4 per film per day). What is the logic behind the two-part tariff in this case? Why offer the customer a choice of two plans, rather than simply a two-part tariff?
 
 

Answers

(5)
Status NEW Posted 14 Mar 2018 02:03 PM My Price 3.00

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