• Description of Business (15 pts.)
General description of the business you are proposing, including:

• • Name of business and detailed description; the business concept; what needs does the product meet and who has these needs?

  • Type of business: (sole proprietorship, partnership, corporation) describe why you have chosen this form of ownership

  • Competitive differentiation (how is your product/service different from
others?)

  • What is the historical, current and possible future status of the industry?

• Regulatory and Risk Analysis (10 pts.)
The legal considerations likely required for your business. Are there any special concerns you may have to consider?

• Location Analysis (10 pts.)

• • Where will you locate your business and why?

  • Why this state, city and specific site?

• Management Analysis (15 pts.)

• • How will the project be managed?
  • Who are the managers and how are they qualified to make this business a success?

  • What is needed with respect to staff?

  • What needs to be considered with respect to operations? (special equipment, contracts, suppliers, maintenance)

• Market Analysis (15 pts.)
This section should include:

• • Market segmentation - Market segments and target market: specifically describes the market segment(s) and target market(s) in terms of demographics, psychographics, and geographic location. Narrow it down to a manageable size. What common characteristics will make a difference in their purchasing/participation behavior?
  • Competition analysis - Who are your competitors in general? Mainly, how do you differ (product/service differentiation) from competitors (benefits offered, target market(s), product, service, quality, price, promotion, image, distribution?)
  • Promotion - What forms of media are you considering? What approach will you use initially?
• Conclusion/Summary (10 pts.)

• • Does this sound like a good idea?
  • In your profile of a related business, what helpful insight did you gain for creating your own business concept?
• Clarity, Spelling, Grammar (10 pts.)


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Status NEW Posted 15 Apr 2017 02:04 PM My Price 25.00

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