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MCS,PHD
Argosy University/ Phoniex University/
Nov-2005 - Oct-2011
Professor
Phoniex University
Oct-2001 - Nov-2016
What are the three types of marketing research? Indicate which type each item in the list below illustrates. Explain your answers.
a. Establishing the relationship between advertising and sales in the beer industry b. Identifying target market demographics for a shopping center located in Omaha, Nebraska
c. Estimating the 5-year sales potential for Cat-Scan machines in the Ark-La-Tex (Arkansas, Louisiana, and Texas) region of the United States
d. Testing the effect of the inside temperature of a clothing store on sales of outerwear
e. Discovering the ways that people who live in apartments actually use vacuum cleaners, and identifying cleaning tasks for which they do not use a vacuum
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