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MCS,PHD
Argosy University/ Phoniex University/
Nov-2005 - Oct-2011
Professor
Phoniex University
Oct-2001 - Nov-2016
Louis Vuitton is LVMH's flagship brand. Much of Louis Vuitton's appeal is that it gives a look of exclusivity to its owners. In the last few years, however, the Louis Vuitton logo has been applied to handbags and accessories at an unprecedented rate. Discuss the challenges to the value of the brand as LVMH responds by introducing more luxury handbags and accessories without displaying the logo. Other luxury brands such as Chanel, Burberry, and Gucci arc building a presence in the large luxury-goods market in China. What actions might LVMH take to sustain its strong position in the market.
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