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Independently develop a SWOT Matrix for The Hershey Company (Assurance of Learning Exercise 6A, step 1, pages 198-199) using the information presented in the Cohesion Case in Chapter 1. You will need further information to develop this matrix. In addition, write a thorough analysis of the SWOT. At a minimum, an analysis should always include what the matrix means, why it is important to the company, and what your factors mean to the company. Utilize the resources discussed in week one’s exercise in addition to finding new resources.
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Strengths 1. Largest chocolate producer in North America 2. Acquisition of Krave 3.Superior Customer Service 4. Located in 80 countries 5. $7 billion in annual sales 6. Diverse product offering 7. National Network sponsorship-ESPN 8. Product Excellence program 9. Social Responsibility 10. 7% increase in revenue since 2014 |
Weaknesses 1. 70% cocoa product is imported 2. Unregistered trademarks 3. Technology Security 4. SGM acquisition $14.4 mill write off 5. Dependence on manufacturing out of the country 6. Use of processed sugars 7. Lack of promotion of healthier options such as dark chocolate 8. Forecasting-Weak sales in China 9. Potential tax on sugar snacks 10. Not enough focus on healthier aspects as obesity related health issues continue to rise |
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Opportunity 1. Moving into new markets (snack, meat) 2. Expand to more global markets 3. E-commerce 4. Increase natural ingredients 5. Decrease use of high fructose corn syrup 6. Marketing strategy to improve seasonal highs & lows 7. R & D of new products 8. Rewards program (like Hallmark) 9. Report financial information by product rather than region 10. Joint venture with 3D printers  |
Threats 1. External competitors- Nestle, Mars 2. Drop in consumer spending 3. Unstable economic factors 4. Decreasing net worth in 1st quarter 5. Product recalls 6. Negative publicity 7. Political issues in foreign countries 8. Currency exchange rates 9. Market demand (fluctuation) 10. Security –hacking |
Independently develop a SPACE Matrix for The Hershey Company (Assurance of Learning Exercise 6B, step 1, page 199) using the information presented in the Cohesion Case in Chapter 1. You will need further information to develop this matrix. In addition, write a thorough analysis of the SPACE. At a minimum, an analysis should always include what the matrix means, why it is important to the company, and what your factors and numbers mean to the company. Utilize the resources discussed in week one’s exercise in addition to finding new resources.