Maurice Tutor

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Teaching Since: May 2017
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  • MCS,PHD
    Argosy University/ Phoniex University/
    Nov-2005 - Oct-2011

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  • Professor
    Phoniex University
    Oct-2001 - Nov-2016

Category > Management Posted 05 May 2018 My Price 4.00

Bit's product

Bit's product manager is under pressure to increase market share, but is uncertain about how to make the product more competitive. The product is reasonably well-positioned in the Thrift segment and enjoys relatively high awareness and accessibility. Which of the following would most likely result in a quick increase in market share?

A) Re-position the product to the ideal spot within the segment

B) Increase awareness by 5%

C) Lower the unit selling price to the bottom limit of the segment price range

D) Increase the unit contribution margin by decreasing the MTBF

Answers

Maurice Tutor
(5)
Status NEW Posted 05 May 2018 09:05 PM My Price 4.00

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