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Category > Economics Posted 22 May 2017 My Price 7.00

SAVING SONY MUSIC

SAVING SONY MUSIC

Explore the crisis that Internet file sharing of copyrighted music recordings has caused for Vivendi Universal, Sony Music, EMI, and AOL Time Warner Music, who together formerly supplied 70 percent of the global music industry

Questions

1. How would the Internet firms Napster, Kazaa, and Apple’s iTunes Music Store be reflected in a Porter Five Forces industry analysis?

2. Why was the Internet a disruptive technology for Sony Music?

3. What should be Sony Music’s competitive strategy in response to this crisis? Include a discussion of resource-based capabilities, business opportunities, and a road map of future innovation.

4. Is your competitive strategy for Sony Music a product differentiation strategy, a low-cost strategy, or an information technology strategy? What is your strategic focus?

Answers

Alpha Geek
(8)
Status NEW Posted 22 May 2017 06:05 AM My Price 7.00

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file 1495436120-2055263_1_636309629599199854_2055263.docx preview (117 words )
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