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MCS,PHD
Argosy University/ Phoniex University/
Nov-2005 - Oct-2011
Professor
Phoniex University
Oct-2001 - Nov-2016
The Marketing Mix decisions, Place and Promotion (channel strategies) for global firms.
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Will multichannel marketing and advertising or "pull marketing" be as effective in global markets as it is in the US? And if not why? And how can firms change that if they can?
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(please site any references)
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