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MCS,PHD
Argosy University/ Phoniex University/
Nov-2005 - Oct-2011
Professor
Phoniex University
Oct-2001 - Nov-2016
in Exercise 19.16 you learned that First USA, a major credit card company, is planning a new offer for their current cardholders. First USA will give double airline miles on purchases for the next 6 months if the cardholder goes online and registers for this offer. To test the effectiveness of this campaign, the company recently sent out offers to a random sample of 50,000 cardholders. Of those , 1184 rgistered. A staff member suspects that the succes rate for the full campaign will be compared to the standard 2% rate they are used to seeing in similar campaigns. What do you predict? a) What are the hypotheses? b) Are the assumptions and conditions for inference met? c) Do you think the rate would change if they use this fundraising capagin? Explain
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