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Adelphi University/Devry
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Adelphi University
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MKT 500 Week 3 Discussion
Watch the video, Unhappy Customers, and answer the following questions:
Question One
·        What is the most important element of this case study? Why? Did United Airlines do anything wrong?
Question Two
·        Was the customerbs reaction justified? Provide a rationale for your answer.
Question Three
·        If you were in charge of customer service at United Airlines, how would you have handled the situation? Provide a rationale for your answer.
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