SmartExpert

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Category > Business & Finance Posted 07 Jul 2019 My Price 4.00

BUS 100 Week 6 Explore Activity

HOT TOPIC

 

PART 1

 

Read this article, “In Sneaker Wars, It’s Also Curry (Under Armour) vs. James (Nike)” (you can also view the PDF here), on the use of celebrity endorsements in the competition between Nike and Under Armour.

Think about a time when a celebrity endorsement influenced you to buy a product in the last five years. In the discussion thread, describe the following:

1.      The product and the celebrity endorsing it

2.      How the endorsement influenced your decision to buy the product

 

OR

 

In the discussion thread, comment on whether or not you think celebrity endorsements are an effective marketing tool and why.

 

Answers

SmartExpert
(118)
Status NEW Posted 07 Jul 2019 05:07 AM My Price 4.00

BUS----------- 10-----------0 W-----------eek----------- 6 -----------Exp-----------lor-----------e A-----------cti-----------vit-----------y-----------

Attachments

file 1562476975-BUS 100 Week 6 Explore Activity.docx preview (266 words )
B-----------US -----------100----------- We-----------ek -----------6 E-----------xpl-----------ore----------- Ac-----------tiv-----------ity----------- H-----------OT -----------TOP-----------IC ----------- PA-----------RT -----------1 -----------Rea-----------d t-----------his----------- ar-----------tic-----------le,----------- -----------I-----------n S-----------nea-----------ker----------- Wa-----------rs,----------- It-----------’-----------s A-----------lso----------- Cu-----------rry----------- (U-----------nde-----------r A-----------rmo-----------ur)----------- vs-----------. J-----------ame-----------s (-----------Nik-----------e)----------------------(y-----------ou -----------can----------- al-----------so -----------vie-----------w t-----------he -----------PDF----------- h-----------ere-----------), -----------on -----------the----------- us-----------e o-----------f c-----------ele-----------bri-----------ty -----------end-----------ors-----------eme-----------nts----------- in----------- th-----------e c-----------omp-----------eti-----------tio-----------n b-----------etw-----------een----------- Ni-----------ke -----------and----------- Un-----------der----------- Ar-----------mou-----------r. ----------- Th-----------ink----------- ab-----------out----------- a -----------tim-----------e w-----------hen----------- a -----------cel-----------ebr-----------ity----------- en-----------dor-----------sem-----------ent----------- in-----------flu-----------enc-----------ed -----------you----------- to----------- bu-----------y a----------- pr-----------odu-----------ct -----------in -----------the----------- la-----------st -----------fiv-----------e y-----------ear-----------s. -----------In -----------the----------- di-----------scu-----------ssi-----------on -----------thr-----------ead-----------, d-----------esc-----------rib-----------e t-----------he -----------fol-----------low-----------ing-----------: -----------The----------- pr-----------odu-----------ct
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