BUS 100 Week 6 Explore Activity
BUS 100 Week 6 Explore Activity
PART 1
Read this article, “In Sneaker Wars, It’s Also Curry (Under Armour) vs. James (Nike)” (you can also view the PDF here), on the use of celebrity endorsements in the competition between Nike and Under Armour.
Think about a time when a celebrity endorsement influenced you to buy a product in the last five years. In the discussion thread, describe the following:
1. The product and the celebrity endorsing it
2. How the endorsement influenced your decision to buy the product
OR
In the discussion thread, comment on whether or not you think celebrity endorsements are an effective marketing tool and why.
PART 2
Read a post by one of your peers and respond, making sure to extend the conversation by asking questions, offering rich ideas, or sharing personal connections.
Answers
Status NEW
Posted 09 Oct 2020 11:10 AM
My Price 5.00
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file 1602241810-BUS 100 Week 6 Explore Activity.doc preview (609 words )
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