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Category > Economics Posted 22 May 2017 My Price 5.00

Book retailers can return unsold copies to publishers

Book retailers can return unsold copies to publishers. Effectively, retailers pay for the books they order only after they sell the books. Dowell’s Books believes it will sell, with  probability each, either 0 or 1 copies of The Fool’s Handbook of Macroeconomics. The bookstore also believes it will sell, with  probability each, either 0 or 1 copies of the Genius’ Handbook of Microeconomics. The retail price of each book is $25. Suppose the marginal cost of manufacturing another copy of a book is $6. The publisher’s value of a returned copy is zero. The Microeconomics publisher charges a $13 wholesale price and offers a full refund if an unsold book is returned. While the Macroeconomics publisher charges a low $10.50 wholesale price, it pays a retailer only $8 if it returns an unsold book. Dowell’s places an order for one copy of each title. When the two books arrive, Dowell’s has space to shelve only one. Which title does Dowell’s return? Comment on how Dowell’s decision about which title to return depends on the wholesales prices and its compensation from the publishers for returned unsold books. V

 

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Status NEW Posted 22 May 2017 12:05 PM My Price 5.00

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