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Adelphi University/Devry
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Adelphi University
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MKT 305 Week 2 Discussion Consumer Behavior Blog Post-If I like you, will I like your product
"Consumer Behavior Blog Post-If I like you, will I like your product?"" Please respond to the following:
· Select a famous celebrity who is a spokesperson, or who you believe would make a good spokesperson. Go to Twitter and review that celebrity’s most recent tweets. If you don’t have a Twitter account, sign up for a free one using the instructions in “Twitter 101.” In your blog post, explain how this celebrity influences comprehension based upon the following characteristics (Hint: See Chapter 4 in the textbook for more details):
o Likeability
o Attractiveness
o Expertise
o Trustworthiness
· Your blog entry should be approximately two to three (2-3) paragraphs in length. Additionally, be sure to respond to the blog entries created by two (2) of your peers.
MKT----------- 30-----------5 W-----------eek----------- 2 -----------Dis-----------cus-----------sio-----------n -----------Con-----------sum-----------er -----------Beh-----------avi-----------or -----------Blo-----------g P-----------ost------------If----------- I -----------lik-----------e y-----------ou,----------- wi-----------ll -----------I l-----------ike----------- yo-----------ur -----------pro-----------duc-----------t-----------