QuickHelper

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About QuickHelper

Levels Tought:
Elementary,High School,College,University,PHD

Expertise:
Accounting,Applied Sciences See all
Accounting,Applied Sciences,Business & Finance,Chemistry,Engineering,Health & Medical Hide all
Teaching Since: May 2017
Last Sign in: 353 Weeks Ago, 4 Days Ago
Questions Answered: 20103
Tutorials Posted: 20155

Education

  • MBA, PHD
    Phoniex
    Jul-2007 - Jun-2012

Experience

  • Corportae Manager
    ChevronTexaco Corporation
    Feb-2009 - Nov-2016

Category > Accounting Posted 22 May 2017 My Price 13.00

Contemporary Business

Question description

 

Read this article, “In Sneaker Wars, It’s Also Curry (Under Armour) vs. James (Nike)” (you can also view the PDF here), on the use of celebrity endorsements in the competition between Nike and Under Armour.

Think about a time when a celebrity endorsement influenced you to buy a product in the last five years. In the discussion thread, describe the following:

1. The product and the celebrity endorsing it

2. How the endorsement influenced your decision to buy the product


OR

In the discussion thread, comment on whether or not you think celebrity endorsements are an effective marketing tool and why.

Answers

QuickHelper
(10)
Status NEW Posted 22 May 2017 08:05 PM My Price 13.00

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