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Category > Marketing Posted 02 May 2023 My Price 10.00

MKT 500 Week 5 Discussion What Is a Brand?

MKT 500 Week 5 Discussion What Is a Brand?

Think about a recent purchase that you made. Or, think about a purchase that you plan to make. Tell us why you made or are planning to make this purchase.

· Now describe five brand touchpoints that helped guide you in this purchasing process. Remember that a brand touchpoint is an interaction, exposure, or communication between a brand and a consumer. How important or influential was each of these touchpoints in your decision?

· Read and respond to at least one (1) of your classmates' posts. This should be a 300 - 500-word discussion.

For an interesting twist to the brand touchpoint of package design, please read the article Lawsuit Claims Customers Misled to Believe All Barilla Pasta is Made in ItalyLinks to an external site. and feel free to share your thoughts.

 

 

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SmartExpert
(118)
Status NEW Posted 02 May 2023 02:05 PM My Price 10.00

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file 1683036616-MKT 500 Week 5 Discussion What Is a Brand.docx preview (656 words )
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