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Category > Accounting Posted 24 May 2017 My Price 6.00

A market research firm is testing consumer reaction to a new shampoo on four age groups

11.7      A market research firm is testing consumer reaction to a new shampoo on four age groups in four regions. There are five consumers in each test panel. Each consumer completes a 10-question product satisfaction instrument with a 5-point scale (5 is the highest rating) and the average score is recorded. Are the main effects significant? Is there an interaction? Satisfaction

 

 

 

Northeast

Southeast

Midwest

West

Youth (under 18)

3.9

3.9

3.6

3.9

 

4.0

4.2

3.9

4.4

 

3.7

4.4

3.9

4.0

 

4.1

4.1

3.7

4.1

 

4.3

4.0

3.3

3.9

College (18–25)

4.0

3.8

3.6

3.8

 

4.0

3.7

4.1

3.8

 

3.7

3.7

3.8

3.6

 

3.8

3.6

3.9

3.6

 

3.8

3.7

4.0

4.1

Adult (26–64)

3.2

3.5

3.5

3.8

 

3.8

3.3

3.8

3.6

 

3.7

3.4

3.8

3.4

 

3.4

3.5

4.0

3.7

 

3.4

3.4

3.7

3.1

Senior (65+)

3.4

2.9

3.6

3.4

3.3

3.3

3.4

3.2

3.6

3.6

3.1

3.5

3.7

3.6

3.1

3.3

3.5

3.4

3.1

3.4

 

 

 

 

 

 

 

Answers

(8)
Status NEW Posted 24 May 2017 07:05 AM My Price 6.00

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file 1495612385-1374787_1_636311233708630037_1374787.xlsx preview (80 words )
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