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Category > Business & Finance Posted 30 May 2017 My Price 15.00

The S’No Risk Program Management Decision Models

In the mid-eighties, the Toro company launched a promotion in which snow blower purchasers could refund a portion of their purchase if the next winter brought modest snowfalls. The amount of their refund was tied to snowfall amounts and so, the program was prey to certain risks and uncertainties. You will explore those risks and choices from a variety of perspectives.

Review the case study “The Toro Company S’No Risk Program” by David E. Bell (1994) from this module’s assigned readings and  the Toro Excel worksheet which contains data exhibits from the article; the exhibit titles match the tabs long the bottom of the worksheet. Use this tool to conduct your data analysis for this assignment.

 

Analyze the risks of the program from the following points of view:

  1. Toro
  2. The insurance company
  3. The consumers

Write a  3 page analysis paper that addresses the following:

  1. What are the common decision traps which each group in point (2) is susceptible to? Develop a matrix or decision tree in order to compare the groups. How does the program impact the consumer’s “regret”? (Hint: Map the possible outcomes for the consumer.)
  2. From either Toro’s or the insurance company’s perspective, how would you frame your argument to achieve your desired objective?
  3. Was the program successful? Why or why not?
  4. If you were Dick Pollick, would you repeat the program? Assume you manage the S’No Risk program and argue your case. To what biases are you susceptible in this case?

 

Submit your analysis paper in Word format. Apply APA standards to citation of sources.

Answers

Alpha Geek
(8)
Status NEW Posted 30 May 2017 12:05 PM My Price 15.00

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file 1496149170-model_19.docx preview (1942 words )
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