Identifying trends using financial data is essential for making the right financial decisions. A variety of data can be analyzed to identify and interpret trends. One source of data that financial professionals use often is financial statements. These allow a financial professional to compare a company's performance with that of its competitors, while using financial statements from two or more consecutive years allows trend analysis within a company.

For this Assignment, you analyze financial trends and interpret the results of trend analysis.

 

To prepare:

• Compute the following ratios based on the financial statements for two consecutive years found in the SEC 10-K of the company you selected (JCPENNEY) in the Week 1 Assignment: Current Ratio
• Asset Ratio
• Total Asset Turnover
• Return on Sales
• Return on Assets
• Return on Equity
• Accounting Receivable Turnover
• Inventory Turnover
• Debt Ratio
• Consider whether the company's financial ratios have improved or deteriorated between years.
• Compare the company to its industry competitors.
• 3-page trend analysis of the company and determine whether it is improving or deteriorating based on the 2 years you reviewed. In your analysis, be sure you discuss how the ratios you calculated and the position of the company's competitors support your position.

 

THE COMPANY I CHOSE AND WHAT THIS PAPER HAS TO BE ABOUT IS JCPENNEY.

 

PLEASE INCLUDE IN TEXT CITATIONS AND A REFERENCE PAGE. Thanks. I have attached the week one paper for your reference only.

• 1496301757-WK1ASSGN.docx

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