1. Dividing a market into distinct groups of buyers who have distinct needs, characteristics, or behavior and who might require separate products or marketing programs: (Points : 1) 
Differentiation
Positioning
Market segmentation
SWOT

2. Firms that help a company to promote, sell, and distribute its goods to final buyers; they include resellers, physical distribution firms, and marketing service agencies: (Points : 1) 
Suppliers.
Marketing intermediaries.
Customers.
Competitors.

3. The systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation facing an organization: (Points : 1) 
Marketing research.
Exploratory research.
Descriptive research.
Causal research.

4. Business demand that ultimately comes from the demand for consumer goods: (Points : 1) 
Derived demand
Consumer market
Business buyer behavior
Business buying process

5. Dividing a market into nations, states, and regions: (Points : 1) 
Demographic segmentation
Geographic segmentation
Psychographic segmentation
Behavioral segmentation

6. Dividing a market into groups based on variables such as age, gender, family size, family life cycle, income, occupation, education, religion, race, generation, and nationality: (Points : 1) 
Demographic segmentation
Geographic segmentation
Psychographic segmentation
Behavioral segmentation

7. Physicians Sales and Service (PSS) is a large US commercial organization in the business of meeting the needs of doctors' offices and small clinics while maximizing profits for itself and its shareholders. Primary products resold by PSS include a broad range of equipment and supplies common to the office/clinic environment. PSS boasts physical branches and outside salespeople throughout the country serving clinicians in both rural and urban environments. The organization's domestic success relies heavily upon the close personal relationship developed and maintained between the PSS salesperson and his/her clients. Recently, PSS has leveraged its reputation and begun to serve the needs of overseas doctors and clinics through its e-commerce (e-business) Website.

A product bought by individuals and organizations for further processing or for use in conducting a business such as those sold by PSS: (Points : 1) 
Consumer product
Consumer service
Industrial product
Social marketing

8. Physicians Sales and Service (PSS) is a large US commercial organization in the business of meeting the needs of doctors' offices and small clinics while maximizing profits for itself and its shareholders. Primary products resold by PSS include a broad range of equipment and supplies common to the office/clinic environment. PSS boasts physical branches and outside salespeople throughout the country serving clinicians in both rural and urban environments. The organization's domestic success relies heavily upon the close personal relationship developed and maintained between the PSS salesperson and his/her clients. Recently, PSS has leveraged its reputation and begun to serve the needs of overseas doctors and clinics through its e-commerce (e-business) Website.

PSS is primarily involved in the marketing function known as: (Points : 1) 
Retailing
Wholesaling
Manufacturing
Distributing

9. Physicians Sales and Service (PSS) is a large US commercial organization in the business of meeting the needs of doctors' offices and small clinics while maximizing profits for itself and its shareholders. Primary products resold by PSS include a broad range of equipment and supplies common to the office/clinic environment. PSS boasts physical branches and outside salespeople throughout the country serving clinicians in both rural and urban environments. The organization's domestic success relies heavily upon the close personal relationship developed and maintained between the PSS salesperson and his/her clients. Recently, PSS has leveraged its reputation and begun to serve the needs of overseas doctors and clinics through its e-commerce (e-business) Website.

Although it is beginning to reap the rewards of its new e-commerce initiative, PSS owes the bulk of its revenues, profits, and shareholder dividends to this promotional tool of: (Points : 1) 
Advertising
Sales promotion
Public relations
Personal selling

10. Physicians Sales and Service (PSS) is a large US commercial organization in the business of meeting the needs of doctors' offices and small clinics while maximizing profits for itself and its shareholders. Primary products resold by PSS include a broad range of equipment and supplies common to the office/clinic environment. PSS boasts physical branches and outside salespeople throughout the country serving clinicians in both rural and urban environments. The organization's domestic success relies heavily upon the close personal relationship developed and maintained between the PSS salesperson and his/her clients. Recently, PSS has leveraged its reputation and begun to serve the needs of overseas doctors and clinics through its e-commerce (e-business) Website.

Direct connections with carefully targeted individual consumers, specifically overseas customers of PSS, to both obtain an immediate response and cultivate lasting customer relationships: (Points : 1) 
Advertising
Direct marketing
Public relations
Personal selling

11. The step in the selling process in which the salesperson asks the customer for the order: (Points : 1) 
Handling objections
Closing
Approach
Presentation

 

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Status NEW Posted 04 Jun 2017 08:06 AM My Price 5.00

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