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MCS,PHD
Argosy University/ Phoniex University/
Nov-2005 - Oct-2011
Professor
Phoniex University
Oct-2001 - Nov-2016
Hi,
Read the journal article Lafferty, B. A., & Hult, G. T. M. (2001) ‘A synthesis of contemporary market orientation perspectives’, European Journal of Marketing,35 (1/2), pp. 92–109.
Assess the conceptual framework of market orientation that is presented in the article. Account for the five recently advanced perspectives on market orientation that are integrated into the framework. Explain your answer.
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I want an answer within 1000 words, single spaced, three references within the text and at the end of the article. Below is the link to the article.
Lafferty, B. A., & Hult, G. T. M. (2001) ‘A synthesis of contemporary market orientation perspectives’, European Journal of Marketing,35 (1/2), pp. 92–109.
http://linksource.ebsco.com.ezproxy.liv.ac.uk/linking.aspx?title=European+Journal+of+Marketing&volume=35&issue=1/2&spage=92&date=2001
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