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Category > Management Posted 04 Jun 2017 My Price 12.00

Zellers and Wal-Mart are two of Canada’s largest retailers

Zellers and Wal-Mart are two of Canada’s largest retailers. To reflect the strong position of the Canadian dollar, each firm is considering lowering prices on some goods in Canadian stores. The following table displays the payoffs for each firm associated with lowering prices (or not), given the other firm’s decision:

If Zellers

And Wal-Mart

Then, Zellers’s

And Wal-Mart’s

decides to . . .

decides to . . .

profits are . . .

profits are . . .

Keep prices

Keep prices

$200MM

$250MM

the same

the same

 

 

Keep prices

Drop prices

$150MM

$280MM

the same

 

 

 

Drop prices

Keep prices

$230MM

$190MM

 

the same

 

 

Drop prices

Drop prices

$180MM

$220MM

If given the opportunity, how much would Zellers be willing to spend for the right to move first?

Answers

Maurice Tutor
(5)
Status NEW Posted 04 Jun 2017 05:06 PM My Price 12.00

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