QuickHelper

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About QuickHelper

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Elementary,High School,College,University,PHD

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Accounting,Applied Sciences See all
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Teaching Since: May 2017
Last Sign in: 356 Weeks Ago, 4 Days Ago
Questions Answered: 20103
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Education

  • MBA, PHD
    Phoniex
    Jul-2007 - Jun-2012

Experience

  • Corportae Manager
    ChevronTexaco Corporation
    Feb-2009 - Nov-2016

Category > Accounting Posted 05 Jun 2017 My Price 8.00

Online Consumer Purchasing Model

Question description

 

 

Use the Online Consumer Purchasing Model, Figure 6.11 in Chapter 6, to assess the effectiveness of an e-mail campaign at a small website devoted to the sales of apparel to the young adult market (ages 18–26) in the United States. Assume a marketing campaign of 100,000 e-mails (at $0.25 per e-mail address). The expected click-through rate is 5%, the customer conversion rate is 10%, and the loyal customer retention rate is 25%. The average sale is $60, and the profit margin is 50% (the cost of the goods is $30). 

  • Does the campaign produce a profit?
  • What advise could you provide in order to increase the number of purchases and loyal customers?
  • What do you think could be some web design factors?
  • What communications messages?

Answers

QuickHelper
(10)
Status NEW Posted 05 Jun 2017 09:06 PM My Price 8.00

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