25. Value chain. HP Computer Company incurs the following costs:

    1. Transportation costs for shipping computers to retail stores

    2. Utilities costs incurred by the facility assembling HP computers

    3. Salaries for personnel developing the next line of computers

    4. Cost of HP employee’s visit to a major customer to illustrate computer capabilities

    5. Cost of president’s salary

    6. Cost of advertising

Assign each of these cost items to the appropriate part of the value chain shown in Exhibit 1.4.