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Category > Marketing Posted 10 Jun 2017 My Price 6.00

Why is the mean an inappropriate measure of central tendency in each of the following cases

Why is the mean an inappropriate measure of central tendency in each of the following cases: (a) gender of respondent (male or female); (b) marital status (single, married, divorced, separated, widowed, other); (c) a taste test in which subjects indicate their first, second, and third choices of Miller Lite, Bud Light, and Coors Light?

 

 

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Alpha Geek
(8)
Status NEW Posted 10 Jun 2017 05:06 PM My Price 6.00

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Attachments

file 1497114703-1951106_1_636324851923217515_Mean-vs-scale-of-Measure.xlsx preview (209 words )
19-----------511-----------06&-----------amp-----------;am-----------p;i-----------nfo-----------Id=-----------511-----------598-----------Mea-----------n v-----------s S-----------cal-----------e o-----------f M-----------eas-----------ure-----------Why----------- is----------- th-----------e m-----------ean----------- an----------- in-----------app-----------rop-----------ria-----------te -----------mea-----------sur-----------e o-----------f c-----------ent-----------ral----------- te-----------nde-----------ncy----------- in----------- ea-----------ch -----------of -----------the----------- fo-----------llo-----------win-----------g c-----------ase-----------s: -----------(a)----------- ge-----------nde-----------r o-----------f r-----------esp-----------ond-----------ent----------- (m-----------ale----------- or----------- fe-----------mal-----------e);----------- (b-----------) m-----------ari-----------tal----------- st-----------atu-----------s (-----------sin-----------gle-----------, m-----------arr-----------ied-----------, d-----------ivo-----------rce-----------d, -----------sep-----------ara-----------ted-----------, w-----------ido-----------wed-----------, o-----------the-----------r);----------- (c-----------) a----------- ta-----------ste----------- te-----------st -----------in -----------whi-----------ch -----------sub-----------jec-----------ts -----------ind-----------ica-----------te -----------the-----------ir -----------fir-----------st,----------- se-----------con-----------d, -----------and----------- th-----------ird----------- ch-----------oic-----------es -----------of -----------Mil-----------ler----------- Li-----------te,----------- Bu-----------d L-----------igh-----------t, -----------and----------- Co-----------ors----------- Li-----------ght-----------?Th-----------ere----------- ar-----------e f-----------our----------- le-----------vel-----------s o-----------f c-----------las-----------sif-----------ica-----------tio-----------n
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