1.I need 5 pages for question one

2.4 for question 2

3. 2 pages for question 3

4.one page for question 4

5. two pages for questions 5

I need reliable reference two reference for each questions_ I will double check the references

NO plagiarism

I might add some information and reference to the answer after you finish them and I want you to add them in a way that lookcompatible and harmonious.visit the interbrand and BusinessWeek website .

http://www.interbrand.com/en/best-global-brands/best-global-brands-2008/best-global-brands-2011.aspx

 

a)What are the common elements of  highly recognized brand   

 

b)Explain why consumers prefer global brands ?

 

c)How is global branding beneficial to firms ?

 

d)why does standardization works especially well for some  brands ?

 

E)Analyze and critique the interbrand methodology?

  From the website 

http://www.interbrand.com/en/best-global-brands/best-global-brands-methodology/Overview.aspx

 

http://www.interbrand.com/en/best-global-brands/best-global-brands-methodology/Brand-Strength.aspx 

 

F)How Should managers go about establishing global brands?

 

G)What were especially useful strategies of theses companies ?

 

       ( between 4 ~5  Pages )

 

 

 

 

 

2)The 2009 BCG 100 New Global Challengers

            http://www.bcg.com/documents/file20519.pdf

 

            a) How companies from Rapidly Developing Economies (RDEs) are contending for Global Leadership conducted by Boston Consulting Group in 2009 calls  attention to a new phenomenon : the emergence of new breed of    

              multinational companies originating from Emerging Markets 

 

              b)How are these new global challenger firms different than the multinational  from the West that have been around for a  long time (e.g., IBM, Nestle, Sony,

              Siemens ,Unilever ,etc)?

 

              c) Some of the new global challengers seek organic growth while others internationalized through acquisitions What are the advantages and disadvantages associated with each strategy?

 

b)Consider all strategies the new challengers appear to use .Are there  other strategies available to them ?Will theses strategies ensure sustained growth?

 

c)How should incumbent firms (finding their markets being invaded by the new challengers ) defend their territory  and counter competition ?  

(between 4~3pages )

 

3)You have been asked to attend  a meeting with Belgiam , Turkish , Japanese,  and  Saudi Arabia colleagues to develop a global plan for a new aftershave. Using  the Hofstede scores for these countries 

http://geert-hofstede.com/countries.html

 

discuss the challenges  you would face in the meeting 

what are some of the criticisms of  Hofstede’s study? 

discuss the limitations of the study

discuss Hofsted’s response to the criticism

(2Pages )

         4)We have seen that the emergence of Born Global companies challenge  conventional  theory of firm internationalization .a)How is that ?

 

         b)How might the entry strategy of born global firm differ from that of a mature 

          multinational  company ?

          One page 

 

      

 5

a)) What is the beast way for segmenting export market?

 

 b)Explain and give Example of global market segments and companies that are marketing on that  basis

 

  c) can small and medium –sized  enterprises market  successfully to such segment

2 ages 

1.I need 4to 5 pages for question one 

2.4to 3 for question 2 

3. 2 pages for question 3 

4.one page for question 4 

5. two pages for questions 5 

I need reliable reference two reference for each questions   

I might add some information and reference to  the answer after  you finish them and I want you to add them in a way that look  compatible and harmonious