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MCS,PHD
Argosy University/ Phoniex University/
Nov-2005 - Oct-2011
Professor
Phoniex University
Oct-2001 - Nov-2016
Question: Formulate an international business-expanding plan focusing on entry strategy and operational strategies for a selected product in a targeted country. Companies in the sector/industry that you have examined in the first research assignment would be helpful for this assignment.
Requirement: (2000 words)
Australian company ARNOTT’S BUISCUITSentre in Indian emerging market to sell their product to poor people (BOP). It is joint venture with Britania India and Parle G.
Develop a business operation plan for the firm to entre and compete effectively in the targeted market. Items which should be incorporated into the operational plan include:
· Firm strategy
· Organization structure and management
· Entry strategy and modes
· Manufacturing management
· Marketing plan
· Accounting and Finance management
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