A sample of laundry detergent users was asked to rate Brand C and its competitors on a scale of 1 (worst) to 10 (best) for the following attributes: Brand Attributes Brand A Brand B Brand C Brand D Packaging 9.2 6.1 4.2 7 Cost 7.3 5.2 5.1 8 Eco-friendly features 2.9 9.2 9 2 Variety in presentations 7.3 3.2 4 9 Image 4.1 5.9 8.1 4 Cleaning power on whites 2.9 7.2 8.9 2.5 Removal of tough stains 3.2 6.1 4.9 9 Preservation of brightness of colors 3.2 5.2 7.8 4 Availability 7.1 7 7.5 4.5 • Using a radar chart from Microsoft Excel, develop a perceptual map of the product category. • Select any four attributes of the laundry detergent and describe a positioning strategy for Brand C in a 2 page Microsoft Word document. • Explain the following about your strategy: o Why did you select this strategy? o What brand image do you plan to project to the customers through your strategy? o How will this image improve the position of the brand in relation to that of the competitors? On a separate page, cite any sources using the APA format.