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    Argosy University/ Phoniex University/
    Nov-2005 - Oct-2011

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    Phoniex University
    Oct-2001 - Nov-2016

Category > Management Posted 12 Jun 2017 My Price 13.00

formal academic essay

QUESTION 1

 

Write a formal academic essay to answer the following question:

 

Why should businesses try to sell benefits rather than products?

 

You can refer to any source materials but you must include a complete bibliography at the end of the essay. You should write about 500 words. Remember that your essay must have an introduction, a body and a conclusion.

 

You can use the following writing frame if you wish. Use the questions as guidance for the content of the essay.

 

Paragraph 1 – Introduction

What do marketers try to do? What is a fundamental principle for marketers? What is the purpose of the essay?

 

Paragraph 2

Why do consumers buy products? Give at least three examples.

 

Paragraph 3

What kind of benefits do consumers look for when they buy products? Give at least three examples.

 

Paragraph 4

What does ‘customer-orientated’ mean? Should businesses be ‘competitor-orientated’ as well as ‘customer-orientated’? Why?

 

Paragraph 5

What will happen if a business is not ‘customer-orientated’? What is ‘marketing myopia’?

 

Paragraph 6 - Conclusion

Define ‘benefit’ in a marketing context and summarise its importance.

Answers

Maurice Tutor
(5)
Status NEW Posted 12 Jun 2017 10:06 AM My Price 13.00

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