Provide a written document on the attached case (3 Pages)

 

 

Read the Shouldice Hospital case attached

 

Prepare a brief overview of the case and, more importantly, the issues that it raises. Subsequently, these issues should be addressed systematically, making use of the literature that has been read, experience, and practical examples that have been collected.

 

This case is intended to provide an understanding of the following topics:

·Analysis of a unique value proposition

·Roles of people, physical evidence, and process in effective service design and delivery

·Importance of a focused service strategy

·Service as an experience

·Consumers as part of the production process

·Roles of employees in service delivery

·Value of a focused market segment

·Demand and capacity management

·Tradeoffs in growth strategies

 

The following questions are provided to help you in the analysis and discussion of the case.

1.1.What is the bundle of benefits purchased by the consumer? In other words, what is the Shouldice value proposition?

2.2.In what ways is Shouldice’s offering different from other hospitals?

3.3.What is the target group of customers, and what do they have in common apart from a hernia?

4.4.How are the benefits delivered to those customers—how does the production process work? You might like to think of this as a factory with people as the work in process. Consider blueprinting a portion of the process. 5.Does the production or delivery process match the value proposition?

5.6.Analyze Shouldice’s performance and processes on the five dimensions of service quality: reliability, responsiveness, empathy, assurance, and tangibles. How does each dimension contribute to Shouldice’s overall image or position in the marketplace?

6.7.Does Shouldice offer a superior value proposition relative to its competitors? How successful is the Shouldice Hospital? How do they balance low cost with high quality?

7.8.What is it like to work there? How does the work environment compare to a typical hospital?

8.9.What are the growth alternatives available to Shouldice? Which would you recommend?

Attachments:

• 1497264327-218561_1_img-816180517-0001.pdf