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MCS,PHD
Argosy University/ Phoniex University/
Nov-2005 - Oct-2011
Professor
Phoniex University
Oct-2001 - Nov-2016
Case Study (Written Overview)- 3 Pages Total
Read the Porcini's Pronto: "Great Italian cuisine without the wait!" case in your course pack.
Part A:Â Prepare a brief overview of the case and, more importantly, the issues that it raises.
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Part B: The following questions are provided to help you in the analysis and discussion of the case.
1.Examine the reasons how Porcini’s has maintained high product and service quality? What are Porcini’s plan for maintain this quality for its Pronto concept?
2.What does the proposed customer questionnaire system Pronto is planning to use tell about their approach to quality? What are the strengths and weakness of this questionnaire? What are your suggestions to improve it?
3.What is the sustainable completive advantage (cannot be copied by competition), if any, Pronto has?
4.The case identifies three options. Discuss the advantages and disadvantages of each option. What option would you recommend (Hint: use NPV and ROI for each option)?Â
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