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MCS,PHD
Argosy University/ Phoniex University/
Nov-2005 - Oct-2011
Professor
Phoniex University
Oct-2001 - Nov-2016
Draw on the reservation prices provided in Question 6 and assume mixed bundling.
Suppose the bundle price is set at $3, the price for Coke only is set at $2.60. The price of
French Fries is unknown at this point. Jim and Jen like French Fries and won’t buy a
Coke without any food. Under what circumstances will the following come true:
(a) neither one buys anything
(b) one buys nothing, one buys the bundle
(c) both buy the bundle
(d) one buys the bundle and one buys fries only
(e) both buy fries only
Briefly explain.
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