Maurice Tutor

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Teaching Since: May 2017
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Education

  • MCS,PHD
    Argosy University/ Phoniex University/
    Nov-2005 - Oct-2011

Experience

  • Professor
    Phoniex University
    Oct-2001 - Nov-2016

Category > Management Posted 12 Jun 2017 My Price 12.00

AirWays' market segment

This week, you need to communicate to AirWays' market segment the key benefits that make the company distinct from the competition. In addition, you need to announce the improvements in the delivery of the services by the company. While AirWays has a limited communications budget, the chief marketing officer (CMO) wants to allocate the money in the most effective way.

Write an IMC strategy that includes the following:

  • An advertisement featuring the new (improved) services and containing the following elements:
    • Headline
    • Subheadline
    • Brand positioning statement (To a respectable flight customer of any age who wants to enjoy an efficient service delivery should consider the service delivery at AirWays whereby you save time while securing high quality delivery services.)
    • Artwork
    • Sponsorship
    • Layout
  • A brief identifying and supporting both traditional and nontraditional channels to carry the advertisement

Create your IMC strategy and brief in a 3- to 4-page Microsoft Word document.

On a separate page, cite any sources using the APA format.

Answers

Maurice Tutor
(5)
Status NEW Posted 12 Jun 2017 09:06 PM My Price 12.00

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