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Levels Tought:
Elementary,Middle School,High School,College,University,PHD
| Teaching Since: | May 2017 |
| Last Sign in: | 409 Weeks Ago, 1 Day Ago |
| Questions Answered: | 66690 |
| Tutorials Posted: | 66688 |
MCS,PHD
Argosy University/ Phoniex University/
Nov-2005 - Oct-2011
Professor
Phoniex University
Oct-2001 - Nov-2016
Question 1 500 words
Is the company’s sales force or external sources a better source of new product ideas? Research an example of either or both approaches. Please address the ramifications of the globalization of the company’s product line in your discussion. Explain your position.
Question 2 500 words
Describe the value of branding for both the buyer and the seller. How would you go about developing a brand for the product and/or service you are writing about for your project? What are some ways of promoting brand loyalty? Please also discuss why, for at least the personal computer, many customers prefer a no-brand-name PC? Is the price all that matters? Shouldn’t they also be concerned about quality? Please explain and discuss.Â
Question 3 600 words (Project Energy Plus continuation)
Project 3 –Product Strategy due TuesdayStudents will develop the SWOT and objectives and issues sections of their marketing plan. Subsections include: strengths, weaknesses, opportunities, and threats.
a) First-year objectives
b) Second-year objectives
c) Issues
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