This week, you will apply economic principles presented in Weeks One through Three. Your assignment will be reviewed by your peers (for the week five assignment) and by your facilitator.

 

 

Business Proposal

 

Select a publically traded business with which you are familiar. Refer to the company’s annual and quarterly shareholder reports (10-k and 10-Q -- you should be able to find these on the company website.) You will also need to perform significant additional research on the company and the product to properly complete this assignment.

 

Write a bullet point business analysis of no more than 1200 words to improve an existing good or service for your chosen company. Include elasticity of demand and the market structure for the company’s good or service. Analyze data to determine fixed and variable costs.

 

Include economic analysis for the following questions:

 

· What are the company’s strategies to increase revenue?

 

· Define the economic theory and show how you can determine the profit-maximizing quantity?

 

· How could you use the concepts of marginal cost and marginal revenue to maximize profit? What information do you need to determine this? Without this information, how would you make a decision?

 

· What the company’s strategy for pricing and non-pricing strategies?

 

 

· What are the barriers to entry for your chosen product? Can you create or increase barriers to entry? If so, how?

 

· Are there other ways to minimize costs for the product?

 

For each of the above assignment requirements, you must provide a section heading in your paper.

 

Format your business proposal consistent with APA guidelines.

Discuss this week’s objectives with your team. Your discussion should include the topics you feel comfortable with, any topics you struggled with, and how the weekly topics relate to application in your field.

 

Prepare a 1- to 3-page paper detailing the findings of your discussion