Alternative submission method
Assessment item 1 Report Value:20% Due date:05-Apr-2013 Return date: 29-Apr-2013 Length:2000 Submission method options Alternative submission method
Task
Choose a contemporary issue affecting marketing communications and suggest to a company methods by which they can manage how this issue affects them. Some suggested topics are listed below, but other topics may be selected with the approval of the tutor.
For example you could discuss one of the following statements:
- “Advertising is about manipulating people”
- “Advertising fast food to children is good business”
- “Plain packaging will reduce demand for cigarettes”
- “Every company should have a Twitter account”
- “I know that half my advertising works, but not which half”
- “Television is dead!”
You will need to go beyond the textbook theory and also include current industry practice to help develop your argument. Use appropriate academic sources such as journal articles as well as reliable industry sources. Use real life examples to help illustrate your discussion. Use of Wikipedia in academic writing will result in a fail grade.
Rationale
This task is designed to enable the students to:
- Develop analytical skills by evaluating, comparing and contrasting information to find meanings and patterns
- Apply marketing communication theory with the use of relevant practical examples
- Use theory and practical considerations to provide management recommendation
Marking criteria
Topic foundation - 20 marks
- Developed understanding of topic.
- Excellent use of academic journals.
- Critical analysis (e.g. Finding patterns, identifying different perspectives)
Application of theory to contemporary communication issue - 40 marks
- Logical and justified analysis of critical issues
- Strongly argued application of theory to real world issue
Developing management implications –20 marks
- Practical recommendations supported by critical analysis and theory
Referencing- 10 marks
- Excellent application of referencing style both in-text and for the reference list using APA style
Presentation and writing style- 10 marks
- Excellent report writing style (e.g. headings, tables, diagrams)
- Very well presented
General Comments _______/100
Presentation
This is an essay in journal article format. Please include the following characteristics that are commonly used in such papers:
- Headings and sub-headings
- APA Referencing in text and reference list
- Tables, figures, pictures to support and illustrate your ideas.
A suggested structure for this report is:
- Introduction
- Present arguments for and against the statement (different perspectives on the topic)
- Use examples to illustrate
- Provide management recommendations
- Reference List
Requirements
Papers must be submitted to Turnitin by 5.00 pm on the due date.
Answers
Status NEW
Posted 15 Jun 2017 06:06 AM
My Price 14.00
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