Ø Read the Coca Cola Amitil Annual reports 2004, 2008 & 2012.

Ø Conducted any additional research that you believe would enhance a presentation on analysing your Coca Cola external business environment.

Ø Do only Economic part

 

External business environment analysis

 

On the other hand, if your analysis is to focus on a general perspective, then your presentation will need to consider the following:

 

· global – for example, consider the dependency of the corporation on overseas markets; the level of activity the corporation has in overseas markets as compared to domestic markets

· economic – for example, consider sensitivity to domestic economic conditions such as interest rates, end consumer sentiment, dependence on other sectors of the economy such as the construction industry

· political/legal – issues of compliance with government regulation such as the Australian Securities and Investments Commission, the Australian Consumer and Competition Commission, the Australian Taxation Office, etc.

· socio-cultural – issues such as: work/life balance and flexible work hours or onsite child care facilities; equal employment opportunity initiatives, programs related to indigenous people or other diversity issues, etc.

· demographic – issues about ageing of the population and impact on workforce or on customer base

· technological – dependence or otherwise on technology